The equally famous Coca-Cola bottle, called the “contour bottle” within the company, but known to some as the “hobble skirt” bottle, was created in 1915 by bottle designer Earl R. Dean. In 1915, the Coca-Cola Company launched a competition among its bottle suppliers to create a new bottle for the beverage that would distinguish it from other beverage bottles, “a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was.”

Michael Tao

Michael Tao is an entrepreneur of many startups including Define Magazine. His passion for business, and seeing things differently has led him to quitting his job and starting up his own company.

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