You’ve Been Hiring The Wrong People
by Michael Tao in Business on June 30th, 2010
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TweetRecently, Erin and I stopped in to Stripped Wax Bar in Yaletown. We were talking about small businesses in the area and how, in every entrepreneur’s life, there is a tipping point where you want to improve your service or product.
Naturally, the first solution is to hire someone to help you. The trouble is, how do you know if you’re going to hire someone who’s going to do a good job?
You want someone who will require little training and that you are comfortable trusting them to do a good job.
As a business owner, you want to be remarkable. You shouldn’t have to settle for anything less than that when you’re looking to hire new employees.
You’ve worked hard to get where you are, so make wise decisions. Keep your business lean, hiring the wrong person is just adding fat. So before you go and hire someone, stop, and do it yourself.
By knowing exactly what you want done, what skills and requirements you need in your employee, you will be able to hire the best person.
For example, if you’re looking for someone to maintain the social media for your business, you need to narrow it down to what exactly you want them to do, since there are so many facets of social media.
Do you want them to create brand awareness? Convert your online followers to customers? Or just help you market your product or service?
When we think of social media, we don’t think about specifics, about what exactly social media encompasses.
Once you’ve struggled, you’ll know exactly what you’re looking for – someone who will excel where you’ve had problems.
Hire right, hire less.
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